School of Communication

COURSE OFFERS

DIPLOMA FOUNDATION 3+0 PROGRAMME

INTRODUCTION

The School of Communication at Han Chiang College offers Diploma in Mass Communication and Diploma in Broadcast Journalism. Both programmes are designed to produce graduates who are confident, creative, skilful and versatile to embark on a challenging career in the communications industry.

The good mix of theoretical knowledge and hands-on practical experience in both programmes coupled with the 10-week work placement in the communications industry ensure that graduates are industry-ready, giving them an edge in the job market.

Upon completion of the Diploma Programmes, students get the opportunity to further their education at distinguished universities in Australia, China, Taiwan and United Kingdom through the College's international collaborative education links.

In addition, the School offers Foundation in Communication, a specially designed programme that meets the requirements of BA in Communication from the University of Southern Queesland which will be offered at Han Chiang College.

DIPLOMA IN MASS COMMUNICATION KPT(JPS)(KR6824/K0191) 3/11

The two-and-a-half year Diploma in Mass Communication provides students with professional knowledge and hands-on skills necessary for a challenging career in the mass media and communications industries.

Apart from the core modules, students pursuing this Diploma need to opt for any of the three areas of mass communication in their second and third year of study -Broadcasting, Journalism and Public Relations and Advertising.

Career Opportunities

A Mass Communication graduate can enter any of the following professions:

  • Journalist
  • Photojournalist
  • Broadcaster
  • Host
  • Camera Crew
  • Event Manager/ Planner
  • Media Planner
  • Accounts Executive
  • Editor
  • Feature Writer
  • Press Secretary
  • Production Crew
  • Public Relations Officer
  • Copywriter
  • Media Researcher
  • Marketing Communication Executive
  • Broadcast journalist
YEAR I YEAR II YEAR III
  • Human Communication
  • Visual Communication
  • Microeconomics
  • Computer Software Application 
  • Introduction to Mass Communication
  • Graphic Design
  • Basic News Reporting and Writing
  • Sociology
  • Advanced News Reporting and Writing
  • Communicative English / Basic Writing and Study Skills
  • Spoken English I/II
  • Bahasa Malaysia A / B
  • Malaysian Studies
  • Moral Education / Islamic Studies
  • Introduction to International Politics
  • Mass Media and Malaysian Society
  • Mass Media Law and Policy in Malaysia
  • Advanced Chinese / Advanced Writing Skills
  • Basic Writing and Study Skills / English for Mass Communication
  • Spoken English II / Elective

Broadcasting

  • Basic Radio Production
  • Basic TV Production
  • English Pronunciation / Mandarin Pronunciation
  • Film Aesthetic and Criticism
  • Advanced TV Production

Journalism

  • News Editing and Production
  • Desktop Publishing
  • Photojournalism
  • Urban Reporting
  • News Translation

Public Relations and Advertising

  • PR: Principles and Practice
  • Advertising: Principles and Practice
  • Desktop Publishing
  • Writing for Public Relations
  • Advertising: Media Planning and Copywriting
  • Communication Research Methods
  • Media Technology and Development
  • Communication Theories
  • English for Mass Communication / Elective

Broadcasting

  • Broadcasting Programming and Management
  • Broadcasting Production

Journalism

  • Feature Writing
  • Electronic News

Public Relations and Advertising

  • PR: Management and Practice
  • Public Speaking

DIPLOMA IN BROADCAST JOURNALISM KPT(JPS)(KA6676) 4/11

The Diploma in Broadcast Journalism is a two-and-a-half year programme where students will learn the skills of news gathering, writing, reporting, filming and editing to produce radio and television news and other non-fiction broadcasts such as magazines and documentaries.

The programme, designed to produce highly trained professionals for the media industry, combines both the theoretical and practical applications of broadcast journalism. Students of this programme will learn through lectures, workshops and actual on-air duty in the radio and television studios (HCTV) of the College.

Students will also have an opportunity to learn the ropes of the profession from industry experts who will be invited as guest lecturers.

Apart from exposure in producing on-campus news and nonfiction radio and television programmes, students will get a chance to do a 10-week training stint at the television, radio and cable networks and stations to enhance their employability.

Career Opportunities

A graduate of Broadcast Journalism can be employed as a/an:

  • News Reporter
  • Editor
  • Broadcast Journalist
  • Producer
  • Newscaster
  • Host
  • Sportscaster
  • Weathercaster
  • Traffic Reporter
  • Camera Crew
YEAR I YEAR II YEAR III
  • Human Communication
  • Visual Communication
  • Microeconomics
  • Computer Software Application
  • Introduction to Mass Communication
  • Graphic Design
  • Basic News Reporting and Writing
  • Basic Radio Production
  • Communicative English / Basic Writing and Study Skills
  • Spoken English I / II
  • Bahasa Malaysia A / B
  • Malaysian Studies
  • Moral Education / Islamic Studies
  • Advanced News Reporting and Writing
  • Sociology
  • Radio News Production
  • Basic Television Production
  • Photojournalism
  • Mass Media Law and Policy in Malaysia
  • News Translation
  • Television News Production
  • English Pronunciation
  • Basic Writing and Study Skills / English for Mass Communication
  • Spoken English II
  • Industrial Training (10 weeks)
  • Communication Research Methods
  • Media Technology and Development
  • Broadcast Performance
  • Non-Fiction Television Production
  • Communication Theories
  • English for Mass Communication

FOUNDATION IN COMMUNICATION KPT(JPS)(KA9261) 3/14

Foundation in Communication

This programme equips students with fundamental knowledge and skills in Mass Communication. It is a pathway for students to obtain a degree in Mass Communication, Broadcasting, Journalism, Public Relations and become highly trained professionals in the media and communication industries.

PROGRAMME MODULES

Semester I Semester II Semester III
  • Computer Software Application
  • Introduction to Mass Communication
  • Visual Communication
  • Introduction to Management
  • Basic Writing and Study Skills
  • Malaysian Studies
  • Human Communication
  • Introduction to Journalism
  • Sociology
  • Microeconomics
  • Spoken English
  • Moral Education / Islamic Studies
  • Social Psychology
  • Mass Media and Society
  • Marketing
  • Computer and Computing
  • English for Mass Communication
  • Bahasa Malaysia A / B

3+0 PROGRAMMES

3+0 Bachelor of Communication (University of Southern Queensland, Australia) KPT(JPS)(KA10013) 11/14

The 3+0 Bachelor of Communication is an internationally recognised programme offered by the University of Southern Queensland (USQ), Australia at Han Chiang College (HCC). The Bachelor of Communication, renowned for its academic rigour and strong emphasis on professional practice is delivered under the stringent supervision of USQ in accordance with local regulatory regulations to maintain the highest quality of excellence.

Both USQ and HCC have the reputation for offering quality academic programmes that are recognised by higher educational institutions and the industry. Students can choose to complete the entire programme in HCC or study part of it in the home campus of USQ in Australia.

Core objectives of the 3+0 Bachelor of Communication

Meet the needs of a broad range of students from different cultural backgrounds.

Provide students with a range of skills to meet the demand of the communication and media industry.

Produce ethical, socially responsible and professional graduates.

Benefits of pursuing the Bachelor of Communication

You will gain an internationally recognised Australian degree with a double major (Public Relations and Journalism) at affordable fees.

You can freely access the latest online study resources such as books, electronic journals, lecture notes, market reports, etc through USQ’s vast virtual library.

The rich integration of theory and practice provides you with the competency to meet challenges of the industry today.

The programme provides a strong basis for pursuing postgraduate studies in related fields.

PROGRAMME MODULES

Year 1 Year 2 Year 3
  • Communication and Scholarship
  • Principles and Practice of Public Relations
  • Introduction to Journalism
  • Elements of Multimedia
  • Reputation Management
  • News Reporting
  • Introduction to Media Studies
  • Introduction to Marketing
  • Moral Education/Islamic Studies
  • Malaysian Studies
  • Writing for Public Relations
  • Community Consultation and Development
  • Public Affairs Reporting
  • Creative Editing
  • Issues and Crisis Management
  • Feature Writing
  • Human Relations and Communication
  • Issues in Organisational Communication
  • Bahasa Malaysia A
  • Bahasa Malaysia B
  • Public Relations Campaign Development
  • Publication Layout and Design
  • Independent Study
  • Audio Production I
  • Public Relations Project
  • Media Law and Ethics
  • Journalism Publication
  • Cinematic Language

THE UNIVERSITY

The University of Southern Queensland (USQ) has forged a reputation as one of Australia's leading providers of on-campus and distance education programs. With more than 75 per cent of students studying via distance, online, or through an Education Partner like Han Chiang College, USQ is at the cutting edge of flexible delivery of resources and technology.

USQ has three campuses located in thriving regional locations across Southern Queensland Australia: Toowoomba, Fraser Coast and Springfield.

The dynamic nature of USQ allows it to remain relevant to global trends. From Arts, Business and Education to Sciences, Engineering and Surveying, the University continues to develop programs and courses that reflect the changing needs of society.

USQ is an award winning University that has been recognised by independent bodies for:

-2008 Four individual and two team Carrick Institute for Learning and Teaching in Higher Education Awards for significant contribution to the quality of student learning in a specific area of responsibility over a sustained period

-2007 Carrick Institute for Learning and Teaching Higher Education Awards for Programs that Enhance Learning (Innovation in Curricula, Learning and Teaching Category and the Services Supporting Student Learning Category)

-2006 Carrick Institute for Learning and Teaching awards for Excellence in Australian University Teaching

-2005 Distance Education Training Council Accreditation

-2004 Commonwealth of Learning Award of Excellence for Institutional Achievement

-2001–2000 Joint winner of the Good Universities Guide “Australian University of the Year” for developing Australia’s e-University